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The Apartment
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March 8, 2011

Memories of 1981 by Bard Vos

The Apartment Service was founded in 1981, in a time when people were dressing in an individual fashion with wild hair dos and many colours, tattoos were all rage and British group Bucks Fizz won the Eurovision Song Festival with “Make Your Mind Up”.

But what else happened in 1981 and who are the contemporaries of The Apartment Service? An illustrious bunch and a few names which, like The Apartment Service, have become synonymous with the products they represent. You can´t imagine life without them anymore:

There is Bloomberg, the media company founded by Michael Bloomberg, which provides up to the minute business and financial news.

From the world of sports there is JD Sports, a featured shop in many a high street across the UK for all your sport equipment and attire.

Merely a pipedream in 1981, but nowadays no office can function without them. Computer accessories, such as mice, web cams, USB sticks etc. Yes, also Logitech is turning 30 this year.

And then there are high street favourites such as Jack Wolfskin, Tie Rack and for lovers of film United International Pictures.

1981 was the year that Nintendo became huge and Hard Rock and Heavy Metal ruled the airwaves on the music front.

Movie of the year, according to the Oscar Nominations was “Chariots of Fire” with Nicholas Farrell and Nigel Havers. The film is telling the true story about track athletes from different cultures competing in the 1924 Olympics.

Ronald Reagan, himself a former film actor, became President of the United States and Australian media mogul Rupert Murdoch bought the Times and the Sunday Times.

MTV, the music station was first launched in the USA and the Yorkshire Ripper, Peter Sutcliffe was caught.

1981 saw the first London Marathon being held with just over 6,500 runners. This year, in its anniversary year, around 40,000 people will run the race. It is one of the top 5 marathons in the world and the largest yearly single fund raising event worldwide.

Princess Diana and Prince Charles got married and housewives and teenage girls favourites Wham! belted out their first song, “Young Guns  Go For It”.

1981 has also produced a number of 30 year olds which have made their marks in various fields, be it musically or on the sport front.

Anna Kournikova, the Russian tennis player with the model looks, who has become more famous off than on the courts.

That old Disney Kids star Britney Spears, who has also had more than her fair share of headlines.

And staying on the tennis front, Wimbledon´s favourite (incidentally also home to The Apartment Service), Roger Federer, who has won the All England Lawn Tennis Championships six times until now and still going strong.

Since music is playing a big part in our 30th Anniversary Celebrations for The Apartment Service we can´t but finish off with some of those timeless favourites of which many have fond memories for a wide variety of reasons:

What about “Bette Davis Eyes” by Kim Carnes, “Tide is High”, by this epitome of Eighties fashion and music, Blondie and a personal favourite “The Winner Takes It All” by the Swedish Maestros ABBA.

On the “smooch” front there was “Endless Love” by Diana Ross and Lionel Richie and “Lady” from Kenny Rogers.

And not to forget The Police, fronted by Sting with “De do do do, de da da da”, a title maybe more suited for the Sixties!

Of course we can go on, but we won´t. Fact is that 1981 has produced some great things, companies and people still going strong today and The Apartment Service is proud to be part of this heritage.

What are your memories of 1981? Where were you at the time? Share it with us and contribute to the legacy of a great vintage!

 


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